Veteran Business

Glenn Deetman is the franchise owner of Fitness Machine Technicians. He served in the Marine Corps for three years as an infantryman before transitioning to the Army, where he served for 39 years as a helicopter test pilot. During his military career, Glenn completed two tours of duty in Afghanistan and one in Iraq as a Combat Advisor, working closely with indigenous Army personnel. Glenn is not the only member of his family who served. His two brothers also dedicated time to the military. His younger brother retired from the Army as a helicopter crew chief, and his older brother…

Toni Jackson, CEO and Founder of New Perspective Fitness, is a Charlottesville native with a deep commitment to giving back to those who serve. Her grandfather, Hollis Coles, enlisted in the military at just 18 years old, and her brother-in-law and several cousins have also served in both the U.S. Army and Marine Corps. Before opening New Perspective Fitness and entering the world of health and wellness, Toni graduated from the University of Virginia in 1996 with a B.A. in Sociology and a minor in Religion. She later earned her Master’s degree in Professional Counseling. Toni’s journey has not been…

Metcalf Tree Service, Inc. has proudly served the Charlottesville area since 1982. Founded by Shawn Metcalf, who began landscaping at just 13 years old, the company quickly grew into a trusted name for expert tree services. As a teenager, Shawn developed a passion for arboriculture, shifting his focus from landscaping to trees—a calling that became the foundation of Metcalf Tree Service, Inc. Specializing in the removal of large, dead, and hazardous trees, Metcalf Tree Service is known not only for its professionalism and expertise, but also for its commitment to community service. One initiative that truly sets the company apart…

“As a veteran, my wife and I believe deeply in supporting those who serve—past and present. Service members are the backbone of our nation and our community,” says Steve Harvey, owner of First Free Coffee.

“It feels amazing to provide a service that you can look in the mirror and be proud of.”

“It feels amazing to provide a service that you can look in the mirror and be proud of.”

“It feels amazing to provide a service that you can look in the mirror and be proud of.”

“Kate firmly believes that junk removal is not merely a task; it’s a process that requires careful execution, something her business consistently delivers.”